Released client work / Motion Graphics
Meijer
Communicating Effectively
Released source record: Communicating Effectively MGV
Telly Bronze 2021Craft: Use of 2D Animation
- Client
- Meijer
- Discipline
- Motion Graphics
Project artifact
Released work, shown in context
The performance need
What the work had to accomplish.
Motion graphics video created to replace traditional classroom training content in a shorter, more memorable form. Visually designed within Meijer's branding and kept consistent with the rest of the curriculum.
Designed for
Learners moving through a broader communication curriculum.
02 / The design response
The craft followed the performance job.
- 01
Translate a classroom explanation into a shorter motion-led learning moment.
- 02
Keep the visual language native to Meijer and consistent with the surrounding curriculum.
- 03
Use pacing and visual sequence to reinforce the communication idea without adding unnecessary interface complexity.
03 / Explore the released work
Evidence should remain legible.
Open any frame at its released size to examine the interaction, information hierarchy, and visual system without asking a thumbnail to carry the proof.
Evidence boundary
Confidence includes knowing what the record supports.
The released record supports the motion-graphics deliverable, its curriculum context, and the 2021 Bronze Telly recognition. No downstream performance metric is asserted.
Use the work as a reference
What should this example help your team decide?
Clara can connect the performance need behind this project to the right discovery questions instead of simply recommending a format.
Have a performance need worth making clear, usable, and memorable?
Bring us the business pressure, the audience, and the moment that needs to change. We'll help determine the right experience to build.