Released client work / eLearnings
Blue Cross Blue Shield of Michigan
Annie & Bodie's Adventure Game
- Client
- Blue Cross Blue Shield of Michigan
- Discipline
- eLearnings
Project artifact
Released work, shown in context
The performance need
What the work had to accomplish.
Designed visually and experientially with the core user demographic in mind, this game covers basic insurance terminology and decision making in a fun, engaging way that promotes repeat plays and reinforced learning.
Designed for
People learning basic insurance terminology and the decisions those terms support.
02 / The design response
The craft followed the performance job.
- 01
Turn terminology into choices inside a coherent game world.
- 02
Use character, narrative, and feedback to reduce the distance between definitions and decisions.
- 03
Design for repeat play so the experience can reinforce rather than merely present the concepts.
03 / Explore the released work
Evidence should remain legible.
Open any frame at its released size to examine the interaction, information hierarchy, and visual system without asking a thumbnail to carry the proof.
Evidence boundary
Confidence includes knowing what the record supports.
The released screens demonstrate the game environment and decision-based interaction. No completion, knowledge-retention, or business metric is asserted.
Use the work as a reference
What should this example help your team decide?
Clara can connect the performance need behind this project to the right discovery questions instead of simply recommending a format.
Have a performance need worth making clear, usable, and memorable?
Bring us the business pressure, the audience, and the moment that needs to change. We'll help determine the right experience to build.