The article questions where organizations should focus resources when pursuing growth. Rather than solely developing new products or hiring additional sales staff, reimagining market approach strategies deserves equal investment.
Unless your organization is on the leading edge of a new emerging technology, this is likely one of the most impactful innovations your organization can make.
Organizations should balance attention between what they're selling and how they're selling it.
What is the likelihood that more of the same can get you to a fundamentally different place in the future? Organizations should invest thoughtfully in evolving their sales methodology and organizational structure as part of their growth strategy.