The majority of organizations are constantly challenged with intentionally generating demand for their products and services. Most companies have separate sales, marketing, and branding functions that operate independently rather than cohesively.
Success requires these functions to work together as an integrated unit called "Demand Generation Systems." Organizations need to honestly assess their products, markets, competition, and target audiences.
SDI offers tools to help evaluate key areas contributing to marketplace demand. The assessment helps prioritize innovation areas and enables organizations to plan for growth rather than hope circumstances align favorably.