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How to Keep a Creative Team Feeling Creative

October 28, 20185 min read

SDI Clarity Insight — This article is part of our Knowledge Base, drawing on 20+ years of organizational design and talent development expertise. Explore our Leadership Development and Talent Consulting services.

Creativity: An abstract ability desired by many but regularly attained by few. Some think it's a natural gift, others perceive it as an unforeseeable wave of clarity. Whatever the case may be, people everywhere are trying to understand how they can attain moments of creativity more frequently. We at SDI Experience believe creativity is a skill that can be honed and refined just like anything else.

Here's how we keep our creative team brimming with the best and brightest ideas.

We Have Whole Days Dedicated Solely to Creativity: Once a month we spend a day focusing on a project that's not directly related to work. Project themes vary from designing an app in a day to creating an eLearning based off of a simple brand guide.

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"Creative Days help motivate our team to explore new tools and think outside of the box. They're about honing skills and enjoying a day of team building," says Shandon Cardosa, Experience Manager at SDiX.

We Make Time for Games: Sometimes you need to give your mind a little rest and do something different to get the creative juices flowing. During these moments, we like to break out a game of Drawful. Similar to Pictionary, Drawful challenges players to draw out wacky themes for others to guess the title of. It gives everyone the opportunity to socialize, chill out, and get a good laugh in. We like to fit in a game of Drawful at least once a week.

Team Bonding Isn't Just a Once in a While Thing: Yes, we have the occasional formal team bonding event, but that's not the only time we hang out with each other. We enjoy grabbing a drink together and we absolutely love food ranking competitions (chili cookoffs, Grand Rapids doughnut rankings, etc.).

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Learning and Exploration is Encouraged: Learning is deeply rooted in our company culture. Employees are encouraged to take advantage of conferences, AIGA events, Lunch & Learns, and CreativeMornings. When we're not busy with client work, we like to spend our time honing new skills like 3-D modeling or learning a new coding language!

Being a part of a company that fosters a culture of creativity gives employees the ability to take risks, grow, and have fun.

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